By Audrey Kemp Viewers who tuned into the iconic show’s finale were delighted to see legendary deceased characters – brought back as zombies, of course – in five different spots. After 11 seasons and 177 episodes and 12 years, AMC’s The Walking Dead came to an end last night. To commemorate the momentous occasion, Ryan Reynolds’ creative agency Maximum Effort, AMC Network’s Content Room and Kimmelot’s Dan Sanborn devised a five-spot campaign that aired during the finale. The series of spots for Autodesk, Deloitte, DoorDash, MNTN and Ring brings back four characters who died throughout the series’ 12-year run. Show Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The time Harry Styles’ eye was struck by a Skittle has been immortalized by a print ad for the candy in the LA Times. Skittles is the one winking after one of their candies struck one of the most famous eyeballs in the music industry: that of popstar Harry Styles. The brand revealed a full-page ad in today‘s print edition of the Los Angeles Times, reminding all fans not to throw candy on stage, especially towards Styles. The spread alludes to an incident that occurred last week, during which a fan threw a Skittle at the singer’s eye at a Los Angeles Read full story › Source: The Drum...
Read MoreBy Webb Wright Alleged human rights’ violations during the construction of the World Cup stadium. Accusations of bribing FIFA officials. And just this morning, the sudden decision to ban in-stadium alcoholic beverages during the tournament. Can Qatar manage to paint itself as an attractive country for future tourists amid such scrutiny and scandal? Experts are skeptical. Earlier this week, Qatar — host country of the 2022 World Cup — launched a “Feel more in Qatar,” a marketing campaign aimed at boosting the country’s tourism industry. The new ads star Andrea Pirlo, coach of the Italian professional soccer team, who is shown in a variety Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Twitter has become a mainstay for brands looking to cut through to consumers, but thanks to Elon Musk’s disastrous takeover, it looks like their days on the platform are numbered. As Twitter hurtles towards what feels like an inevitable demise, we reflected on some of the brands that made the best use of the bird app down the years. Wendy’s Best known for its sassy responses and snarky roasts, the US-based fast food chain set an early standard that many brands have echoed over the years. Its unconventional social strategy previously found its outlet in partnerships such as cult animated sci-fi sitcom, Rick & Read full story › Source: The Drum...
Read MoreBy Ian Darby Digital audiences will be healthy for the upcoming Fifa World Cup tournament, but advertisers can really win by combining strong targeting with ‘in-flight’ measurement and optimization. The Fifa World Cup is almost upon us. The month-long football festival kicks-off on November 20 in Qatar, and is expected to be among the largest-ever sporting events for brands in the digital space. It’s also the first time that the tournament will be held in the final quarter of the year, shifting from its usual June/July slot. The World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football Read full story › Source: The Drum...
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