By Amy Houston Welcome to The Drum’s Christmas marketing campaign round-up for 2022. Here you’ll find all the latest ads from around the world. The festive season is upon us as brands release their Christmas ads earlier than ever. Online retailer Very was once again first off the mark, this time with an upbeat short that played into its eagerness for the festive period. Amid global economic uncertainties, however, the usual celebrations will look starkly different for many people this year. According to industry experts that The Drum spoke to back in September, brand campaigns must mirror the upcoming frugal festive period Read full story › Source: The Drum...
Read MoreBy Savitha Namuduri As part of The Drum’s Data and Privacy Deep Dive, 3Q/DEPT’s Savitha Namuduri makes the argument that while new privacy changes may impact ad measurement, they also create new opportunities to build trust with customers. One of the main challenges facing today’s marketers is signal loss – whether it’s the result of third-party cookie deprecation, Apple’s AppTrackingTransparency (ATT) or pro-privacy regulations including the EU’s General Data Protection Regulation, the California Consumer Privacy act and other state-level laws set to go into effect. Marketers are working hard to mitigate the impact that signal deprecation is having on measuring Read full story › Source: The Drum...
Read MoreBy Sam Anderson Current data conversations are dominated by disappearing cookies and replacement first- and zero-party strategies. But what about the future? For The Drum’s Data & Privacy Deep Dive, we asked 10 experts from The Drum Network how data’s role in marketing will mature. Joel Coppersmith, global director of measurement and effectiveness, Assembly The future of data is the same as its past. Data is a crutch and a veil for the clueless, but it’s an accelerant and a driver of change and insight for those who have creativity and connection to their consumers. Yuka Uchijima, head of insight and research, Ogilvy UK There’ll be a Read full story › Source: The Drum...
Read MoreBy Danielle Long US performance marketing company Wunderkind has launched in APAC in a bid to grab a stake in the region’s booming ecommerce markets. The martech business has opened its doors in Sydney, Australia, appointing Jamie Hoey, the former managing director of digital agency Croud, as country manager. Wunderkind already has experience in the market through its global clients such as Glue Store, HelloFresh and Uniqlo. Hoey told The Drum Wunderkind aims to expand quickly, winning local clients and building its local headcount. The company is keen to capitalise on Australia’s booming ecommerce markets, which is projected to grow 14% to pass $69bn by Read full story › Source: The Drum...
Read MoreBy Ian Darby Stories about the death of third-party cookies have shocked advertisers – but it shouldn’t be something to fear. Instead, marketers should embrace the opportunity to explore effective insights to grow their customer base and boost sales. Here, we explore how. Impending restrictions on cookie-based insights from web browsers have encouraged many advertisers to look elsewhere, to invest heavily in first-party information. First-party data is powerful but often still needs to be enhanced and supported by further audience insights to enable brands to grow sales and awareness outside of their existing customer base. Brands need to understand who their target audiences are, those Read full story › Source: The Drum...
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