By Ellen Ormesher The Academy Award-winner stars as ‘Oblivia Coalmine,’ a power-hungry Big Oil CEO, in the latest campaign for Richard Curtis-backed Make My Money Matter. The campaign, founded by filmmaker and activist Richard Curtis, aims to give savers more voice and choice over their money so that their pension, investments, and bank align with their values and build a better world. New public polling by Opinium shows that such investments are not just bad for the planet – but they are also unpopular with savers. Just 19% of UK pension holders support their scheme investing in oil and gas, compared with two-thirds (66%) Read full story › Source: The Drum...
Read MoreBy Amy Houston The retailer bags one of this year’s best Christmas ads, but how did it land on it? The Drum asks the hard questions of Uncommon’s Benny Everitt, Quba Tuakli and Shaun Savage. Amid a sea of fanciful, often farfetched, Christmas campaigns, JD Sports’s ad instantly stood out for its relatability. It’s the work of the creative ad agency Uncommon, centered around one simple item: the retailer’s iconic duffel bag. Throughout the past 25 years, the plastic carrier has shuttled home new trainers, lugged PE kits to school, carried leftover food, held books and more. So, how did a humble bag come Read full story › Source: The Drum...
Read MoreBy Amy Houston The campaign is the work of the ad agency Mutant for the Nobel Peace Prize-winning NGO Handicap International. If you grew up in the 90s then there’s a fair chance you will be familiar with the game Minesweeper. The iconic logic puzzle features a grid of clickable tiles, with hidden ‘mines’ scattered throughout the board. The objective is to clear the board without detonating any of them. With over 100m real active landmines across the globe in roughly 60 countries, the team at Mutant is using this computer game to drive awareness and raise funds for Handicap International to help Read full story › Source: The Drum...
Read MoreBy Hannah Bowler The online fashion retailer needs a serious rescue plan to reverse its declining sales. It’s betting on brand marketing by borrowing from the luxury and beauty space with its first-ever pop-up. This week Asos opened its doors to its first pop-up – a milestone in the retailer’s 23-year history. The decision to meet its customers in the real world is part of a significant marketing shift at Asos that aims to breathe some life back into the brand. Senior customer director at Asos, Dan Elton, declares that brands can only be built through experiences and not communications alone. “If you look at the Read full story › Source: The Drum...
Read MoreBy Webb Wright The recent power struggle within the company has shed light on a growing divide between those in the AI industry who are pushing full steam ahead for innovation, and those who are primarily concerned about safety. At the same time, it’s made Sam Altman more famous – and perhaps more powerful – than ever before. OpenAI has come full circle – sort of. In a surprise move that’s likely to be remembered as one of the most shocking corporate ousters in history, the AI company’s board announced last Friday that it was pushing out its chief exec, Sam Altman, stating vaguely that Read full story › Source: The Drum...
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