Posts made in November, 2023

on Nov 24, 2023

By Alastair Duncan A lukewarm reception to the chancellor’s autumn statement this week gives us more of a clue about the UK election, writes Alastair Duncan. In the political calendar, ‘fiscal events’ are generally used for any statement by the chancellor, including tax and spending decisions. They are now interpreted as the government’s strategic direction, and a good indicator of likely economic policy in the upcoming election. While it proved a welcome distraction from the ‘Stop the Boats’ theme that’s been playing out last month, it’s a note of seriousness on the true state of the UK economy. Tl;dr, it’s not good. Not that boats Read full story › Source: The Drum...

on Nov 24, 2023

By Amy Houston The spot was created by ad agency AMV BBDO. It highlights the warmth and humanity between posties and customers. Royal Mail is marking its busy Christmas period with a poetic ad that celebrates the hardworking people who deliver our parcels all year long, but especially during the cold and hectic Winter months. ‘In Good Hands’ is set to a poem by the TS Eliot Prize-winning poet, Roger Robinson and focuses on the hands that deliver our mail. It is read by actor Sope Dirisu and guides viewers through a journey over the course of the year, showing the changing of the seasons Read full story › Source: The Drum...

on Nov 24, 2023

By Raquel Chicourel A stunning ad campaign from Loewe caught Raquel Chicourel’s eye and got her thinking about a generation of untapped influencers. Long live Dame Maggie Smith. Forget Amazon’s turkey gate and Snoop Dogg’s stunt for a fire-pit brand. This is ‘the other bag ad’ winning Christmas this year. The ad we should all be talking about. Alongside JD Sports’ ‘bag of life,’ this is the ‘other bag ad’ winning Christmas this year. Loewe SS24 collection featuring Dame Maggie Smith in full glory is a showstopper on Hanbury Street. It’s unapologetically real. No cosmetic Read full story › Source: The Drum...

on Nov 24, 2023

By Ron Shamah Ron Shamah of agency Rightpoint makes a case for what he calls ‘return on total experience,’ a model for judging whether brand experience work really works. For businesses that want to succeed in a volatile market, delivering great experiences is more imperative than ever. But as more companies grapple with shrinking budgets, consolidated leadership, and a hyper-targeted ROI approach, delivering those great experiences has proven difficult. According to Forrester’s US 2023 Customer Experience Index, only 6% of executives saw significant customer experience (CX) improvement this year, even though 80% of executives made it a priority. Employee experience (EX) is also Read full story › Source: The Drum...

on Nov 24, 2023

By Sam Anderson The battle for attention is nothing new for advertisers, but its frontiers are ever-shifting. We gathered ad execs from The Drum Network to map out the terrain. One of marketing’s latest credos is that advertisers’ job is to ‘stop the scroll’. It’s a telling slogan, evoking THE SCROLL as a monolith to be battled, and we humans doing the scrolling as (at most) the mindless meatbags attached to the thumbs attached to the phone performing the scroll. Not all that charitable to the already embattled race of humanity, then, but true enough: whether you’re advertising on TV, app, or print, you’re vying Read full story › Source: The Drum...