By Amy Houston The spots from around the world have tackled tough themes such as antisemitism, inclusivity and toxic beauty standards. Each day, we carefully select a piece of creative work that stands head and shoulders above the rest as our Ad of the Day. It might be work that has started a fierce debate, highlighted an important topic, pushed boundaries or which has resonated with millions of people. Ultimately, though, it boils down to stellar creative execution. Luckily, it’s been another bumper year of brilliant advertising and our readers have flocked in their millions to view our selections. Here is the cream of Read full story › Source: The Drum...
Read MoreBy Amy Houston The spot celebrates all forms of human connection and the realness of dating for today’s young singles. As part of its global ‘It Starts With a Swipe’ campaign, Tinder has launched a brand film in the UK for the first time. The ad hopes to position the dating app as somewhere where meaningful connections can be made, dispelling the notion that Tinder is solely a platform for finding short-term or casual romantic connections. Starring a woman called Ava, the film shows her move to London and turning to the app to meet new people. There’s a first date with Nathan, Read full story › Source: The Drum...
Read MoreBy Webb Wright The field of AI – which blends elements of computer science, cognitive science, psychology, game theory and a number of other disciplines – comes with a huge variety of technical terms that can be tricky for outsiders to understand. This guide can help get you started as you learn to speak the language of AI. There’s been a lot of recent chatter about artificial intelligence (AI) lately and how it could either deliver a work-free paradise or escape our control and quickly escalate into a nightmare (the likes of which have been captured in countless Hollywood blockbusters like 2001: A Space Read full story › Source: The Drum...
Read MoreBy Ilze du Toit Ilze DuToit of agency Relevance digs into the opportunities and challenges of emerging generative AI technology in the luxury marketing industry. In the sprawling digital marketing landscape, a silent revolution has been brewing, a transformation propelled by the seamless integration of artificial intelligence (AI). Over the last few years, luxury digital marketing has seen a fusion between traditional marketing tactics and artificial intelligence. Screens have become the battleground, and audience attention is the ultimate currency. AI tools like ChatGPT are still in their elementary phases. Over the next few years, experts expect these tools to evolve further and produce more Read full story › Source: The Drum...
Read MoreBy Amy Houston The brand has legitimately made boots to be worn in the snow. They leave a real impression. A new social media campaign from Guinness and its creative ad agency AMV BBDO sees a pair of winter boots to make pint-shaped markings in the white snow. The Irish stout makers ‘Foot Pints’ spot playfully mimics the seriousness and gleam found in sneaker launches while celebrating pubs this festive season. Jennifer Gleeson, senior brand manager at Diageo, said: “Building upon our famous Christmas footprints billboard, we’re launching this fun campaign underlining the iconic Guinness serve while celebrating the festive season and the pubs that Read full story › Source: The Drum...
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