Posts made in December, 2023

on Dec 12, 2023

By Arlene Wszalek This December, marketing leaders are helping us to picture the agency of the future. Today, Allied Global’s Arlene Wszalek says that AI has already brought the future to us. The marketing agency of the future, one driven by artificial intelligence (AI) and automation, is not some far-off vision. That future is now. Leading agencies are already harnessing AI and intelligent workflows to deliver enhanced value, productivity, and innovation for clients. AI empowers agencies to work faster, smarter, and more efficiently. Advanced AI technologies can process and analyze massive datasets, identify impactful insights, and help develop razor-sharp strategies and messaging – all in Read full story › Source: The Drum...

on Dec 12, 2023

By Jeff Bowerman In a special miniseries, we’ve tasked ad execs to note and ponder on the ads they see in a single day. Today: Dept’s Jeff Bowerman clocks a surprise favorite. I often wonder: if I didn’t work in the marketing industry, would I really be aware of advertising? IRL-me doesn’t have linear TV, tends to turn up late to the cinema, faffs about whether to buy popcorn and misses the ads. He doesn’t visit websites with banner ads. And, apart from a guilty addiction to TikTok rabbit holes, he doesn’t have any active social accounts. Work-me is slightly different, with a daily pre-9am LinkedIn Read full story › Source: The Drum...

on Dec 11, 2023

By Kendra Barnett The Diageo brand promotes its seasonal Red, White & Merry vodka in a new social-first ad starring NSYNC singer Lance Bass and husband Michael Turchin. December 11, according to data analyzed from Facebook messages, sees more breakups than any other day of the year. Diageo-owned Smirnoff, however, is trying to keep couples together with a new collaboration with NSYNC star Lance Bass and his husband Michael Turchin. The pop star – who crooned classic holiday tunes on NSYNC’s 1998 ‘Home for Christmas’ album – today took to social media with a special PSA, or Public Smirnoff Announcement. <blockquote data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C0uZlhnPwRm/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" Read full story › Source: The Drum...

on Dec 8, 2023

By Webb Wright The new ad, created by BBDO, seeks to refocus attention away from the flashiness of AI and towards the technology’s practical business applications. Generative AI exploded onto the cultural scene in 2023. Many of us oohed and aahed at its ability to create fluid prose, generate photorealistic images, and write code, among other uses. The sudden rise of the technology – sparked in large measure by the November 2022 release of ChatGPT – has caused many people to reconsider their understanding of the power and peril presented by AI. With AI hype in full swing over the past several months, brands Read full story › Source: The Drum...

on Dec 8, 2023

By Andy Devey Marketers, grappling with the complexity of managing campaigns across numerous channels, find relief in AI-driven predictive budget allocation, says Andy Devey (senior director of product marketing, Smartly.io). Here’s why. Marketers today are tasked with delivering campaign results across an increasing number of channels, with 51% of companies using at least eight channels to interact with their customers and 79% reporting that it’s crucial to have a cross-channel overview of performance and business impact in order to make the best decisions. In a fragmented advertising landscape, allocating budget efficiently across channels in real time, to see a positive return on ad spend is Read full story › Source: The Drum...