By Webb Wright Plus, the thorny issue of deepfakes is getting thornier by the day. DOJ and FTC eye OpenAI-Microsoft partnership The United States Department of Justice (DOJ) and Federal Trade Commission (FTC) are discussing a potential antitrust investigation into the multibillion-dollar partnership between Microsoft and OpenAI, but the talks have become mired in uncertainty surrounding which agency has the authority to initiate the investigation, according to a January 19 report from Politico. Citing anonymous sources familiar with the discussions, Politico reports that both agencies – the jurisdictional boundary between which can sometimes be blurry – are vying for the chance to spearhead the federal inquiry Read full story › Source: The Drum...
Read MoreBy Emily Clements Emily Clements of Radley Yeldar is a filmmaker by trade who became an accidental AI expert last year. Here’s where she’s seen the tech being actually useful to marketers (rather than just shiny and new). In 2023, the once-niche world of AI transformed from a buzzword of something sprawling, complicated and understood only by specialists into a force accessible to millions of people worldwide. There’s been a lot of noise around AI, created not only by the accelerated sophistication of generative AI but also the introduction of user-friendly interfaces exemplified by platforms like ChatGPT. None of us could resist having Read full story › Source: The Drum...
Read MoreBy Audrey Kemp In an era dominated by technology, the insurance brand seeks to redefine priorities by conveying the significance of human connection. Amica Insurance, known for its auto, life and home insurance services, has unveiled a compelling creative campaign that encourages consumers to reflect on the importance of genuine human relationships in an increasingly automated and digital age. The new creative, which comprises the 90-second hero spot, ‘More Human,’ and two 15-second shorts, ‘Best Friend’ and ‘Together,’ aims to shift the focus from screen-dominated interactions to the fundamental value of personal connections. . This campaign builds upon Amica’s existing brand platform introduced last year, Read full story › Source: The Drum...
Read MoreBy Raf McDonnell Once-pioneering influencer marketing agency Gleam Futures recently shut down its talent management arm. Supernova’s Raf McDonnell looks at how it lost its lead in an industry it helped build. Gleam Futures talent is no more, as Dentsu Aegis closed the doors on the talent arm of the business that it acquired in 2017 last week. One of the world’s first social talent management agencies, Gleam was founded by Dom Smales in 2010, at the start of the social media talent revolution. Smales saw the potential to monetize social talent through platforms like YouTube, generating substantial ad revenues for the Read full story › Source: The Drum...
Read MoreBy Alex Bodini Here’s a prediction for you: older demographics will keep flooding to TikTok this year, and start buying stuff there in droves. Alex Bodini of social agency Spin explains the opportunity. At the time of writing, #tiktokmademybuyit has 88bn views on TikTok. No matter how you look at it, that’s a staggering amount. It tells us, in the most concise way possible, that an enormous amount of people are being driven to action by what they see on TikTok. It shows, in short, that social commerce is finally landing and changing how we consume and behave online. Social Read full story › Source: The Drum...
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