By David Stein Lippincott’s David Stein warns brands to exercise caution when it comes to falling into the hype cycle of celebrities du jour. In the bustling marketplace of brand endorsements, where uniqueness and differentiation are the currency of value, one name seems to echo across the boardrooms of America with uncanny ubiquity: Travis Kelce. Yes, the Kansas City Chiefs tight end whose charismatic appeal and on-field prowess have made him the darling of Swifties and brand managers from coast to coast. But as more brands hitch their wagon to Kelce’s star, you have to wonder: in the quest for something different, how have Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Ads funded by the Israeli state and pro-Israel interest groups are popping up on Americans’ TV screens. But some PR, media and legal experts argue that these aren’t regular political ads. Super Bowl LVIII viewers saw more than the Kansas City Chiefs come out on top of the San Francisco 49ers on Sunday evening. They also consumed a deluge of high-budget commercials – including one decrying antisemitism in the US and another aimed squarely at garnering US support for Israel’s ongoing war in Gaza. But some PR, media and legal experts are likening the ads to propaganda rather than standard political advertising Read full story › Source: The Drum...
Read MoreBy Amy Houston According to the travel company, more than half of Brits want to see the Northern Lights at some point in their lives. Expedia is today unveiling a new ad campaign that includes an out-of-home takeover at One World Trade Center and a TV ad, as well as magazine features. The brand wants to help people tick off their must-do bucket list experiences this year and top of the list is seeing the Northern Lights. According to a consumer survey commissioned by Expedia, 57% of Brits aspire to witness the Northern Lights as a once-in-a-lifetime adventure. The National Oceanic and Atmospheric Administration is also Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, the Biden Administration appoints two new leaders to the newly minted US AI Safety Institute. Google rebrands Bard and launches Gemini app Google announced in a blog post on Thursday that it has rebranded Bard, the AI-powered chatbot it launched last year, to Gemini. Originally unveiled in December, Gemini is a multimodal large language model, meaning one that can produce content in a variety of formats, including text and images. The model was released following the merger of Google Brain and DeepMind into Google DeepMind last April. Google also said on Thursday that it has begun to roll out a free mobile Read full story › Source: The Drum...
Read MoreBy Amy Houston Apple, DBS Bank and RHB Group have all released ads that play on themes of acceptance, insecurities and wealth. Chinese New Year falls on Saturday, February 10, followed by a fortnight of vibrant festivities culminating in the Lantern Festival. Marking the transition between Chinese zodiac signs, 2024 is the year of the roaring Dragon, said to be a time of many prospects and opportunities. It is estimated that roughly 1.5 billion people celebrate worldwide – and brands, of course, want in on the action, with advertisers unveiling fun ads to mark the occassion. From Apple’s latest ‘Shot on iPhone’ film to the humorous Read full story › Source: The Drum...
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