By Amy Houston It’d be rude not to slurp, right? The relatable spot is the work of creative shop Adam&EveDDB. ‘Nothing Satisfies Like a Pot Noodle’ is the latest ad from the Unilever snack brand that aims to position it as a go-to lunchtime option. The short sees a young woman pour boiling water over the plastic noodle container and wait for her food to cook through. As she takes her first mouthful, and it is a full mouth, she shows no regard for how she sounds. As a colleague passes by the kitchen, she peers in to see where the unsavory Read full story › Source: The Drum...
Read MoreBy Roland Gurney Agencies tend (in public at least) to be pretty nice. But this endless positivity leads to a lack of credibility, says Roland Gurney of Treacle. But is the negative necessary to sell the light at the end of the tunnel? Prospects have problems. Big, fat hairy ones that they need an agency to solve. These problems keep prospects awake at night, whether they’re huge commercial challenges, organizational issues, or even personal frustrations. But agencies are awful at tapping into these through their overall go-to-market propositions. Instead, they paint an endlessly positive picture of seamless processes, guaranteed results, and Read full story › Source: The Drum...
Read MoreBy Ian Darby Three big brand winners at The Drum Awards for OOH highlight key trends for advertisers to learn from – read on for the award winners’ guide to OOH success. Impact, creativity and bold approaches – if we were to sum up the recent winners of The Drum Awards for Out-of-Home in just three (well, four) words, this would be it. It was also apparent that the winning entries at the awards, in association with Alight Media, across varied product and service categories, each embodied the strengths and forward-looking nature of the out-of-home (OOH) medium. When viewed together, the Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Shrewd marketers are increasingly taking advantage of the hype and engagement that envelops the Super Bowl – without shelling out millions for a gametime spot. In 2013, Oreo broke the internet during Super Bowl XLVII. And it did so without a primetime commercial. During the third quarter, a power outage brought play to a stop for an entire half-hour, leaving fans antsy with anticipation. In what has since been dubbed one of the best-ever real-time marketing efforts, Oreo shot out a simple tweet with an image of a solitary sandwich cookie in a dark space and the words: ‘You can still Read full story › Source: The Drum...
Read MoreBy Lisa Kane No one in America needs reminding that healthcare is complex, says Lisa Kane of Siegel+Gale. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience. Simplicity is key when it comes to user experience, not least in the healthcare sector. In the latest World’s Simplest Brands study, Siegel+Gale surveyed 15,000+ consumers on the perceived simplicity or complexity of 800+ brands across 25 industries. We looked at the consumer journey in healthcare by presenting participants with 14 ‘touchpoints’ in the journey and them them for their ratings on a scale Read full story › Source: The Drum...
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