By Audrey Kemp Overpriced beauty is on trial at Super Bowl LVIII, as Judge Judy presides before a cast of reality TV icons in the courtroom, from HeidiNCloset of Rupaul’s Drag Race to Ronald Gladden of Jury Duty fame. In a dazzling return to the Super Bowl spotlight, E.l.f. Beauty has today revealed its second-ever Big Game campaign, and this time, they’re bringing the drama to the courtroom. Introducing ‘Judge Beauty,’ a star-studded spectacle featuring none other than judicial icon, Judge Judy Sheindlin, presiding over a campy trial of beauty transgressions. The courtroom cast reads like a Hollywood who’s who, with Gina Torres taking the stand Read full story › Source: The Drum...
Read MoreWhat are the tactical ingredients to create marketing magic in 2024? A new Reuters report says it’s all about the subtle interplay between the art and science of marketing. Data will remain a precious marketing commodity in 2024. But as generative AI spawns a myriad of new marketing possibilities against the backdrop of a fast-evolving commercial landscape, the competitive edge will remain with brands that combine human instinct, creativity and thoughtful expertise. Though not exactly a new discussion, the relationship between left and right brain marketing has never seemed more relevant, according to Josh London, Reuters Professional’s managing director and Reuters’ Read full story › Source: The Drum...
Read MoreBy David Gray The ‘enjoyable wellness’ trend, says 1HQ’s David Gray, is all about health without sacrifice. Oatly and Innocent are staples – but expect further growth this year. Today’s ultra-demanding consumers are more particular than ever before. They’re looking for food, drink, and health supplements that are wholesome, delicious, and socially responsible. According to McKinsey, half of consumers now list healthy eating as a top priority. Meanwhile, achieving a range of health goals has become as important to these individuals as ‘traditional’ food goals like losing weight. That means cutting back on processed food and sugar, as well as on Read full story › Source: The Drum...
Read MoreBy Hannah Bowler The UK ad regulator has issued a fresh warning to car manufacturers to clearly define what part of owning an electric vehicle makes them emissions-free. The Advertising Standards Authority (ASA) has banned ads from BMW and MG for misleading customers that their vehicles are emissions-free. The case acknowledged that while electric cars are emissions-free when driven, there are emissions in the manufacturing process and in the charging process. Therefore, to adhere to advertising codes, BMW and MG should have specified that any zero-emissions claims only relate to when the car is being driven. BMW’s Google ad read: “Zero Emissions Cars – Download Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Omnicom Group reported strong Q4 and full-year 2023 results in its earnings call on Tuesday, while execs shared how strategic investments and external factors may impact business in the coming year. Omnicom Group filed its fourth quarter and full-year 2023 results Tuesday afternoon, revealing better-than-expected results. Executives also shed light on how strategic investments, such as the Flywheel Digital acquisition and significant investments into AI, combined with upcoming external factors — such as the US Olympics, the 2024 presidential election and cookie deprecation — might shape the agency holding company’s trajectory in 2024. Q4 & full-year financial highlights For the fourth quarter, Read full story › Source: The Drum...
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