By Beatrice Alabaster Women now make up a higher proportion of business decision-makers than ever before, says Beatrice Alabaster of Earnest. So why are so many B2B ads still so male-focused? By now, anyone who spends any time on the internet will have seen all the buzz about Calvin Klein‘s recent ads featuring The Bear star Jeremy Allen White. The most astute commentary I‘ve read on the topic was from Amy Brown, who popped up in my LinkedIn feed to share her insight on why this ad has been a runaway success: Shockingly Read full story › Source: The Drum...
Read MoreBy The Drum Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A’s which explores the secrets behind successful brand-agency partnerships. This time around, 4A’s CEO and president Marla Kaplowitz speaks with Kellanova’s Diane Sayler and Grey’s Jason Kahner to explore the history of Pringles’ Super Bowl marketing strategy, and what we can expect from the brand during gameday this weekend. Super Bowl season – one of the most important times of the year for marketers in the US – is once again upon us. And with millions of people across the country preparing to host and attend their Read full story › Source: The Drum...
Read MoreBy Amy Houston The headline-making new tech blends virtual with augmented reality and hit shelves last week. The much-anticipated Apple Vision Pro is now available to purchase and, to promote the launch, the tech giant has released two spots. In ‘Hello Apple Vision Pro’ and ‘First Timer,’ viewers see how the device can integrate into everyday life while bringing a new dimension to it. In the first ad, which is soundtracked by Supertramp’s Dreamer, viewers see people using the device throughout the day. That includes interacting with favorite apps, capturing and reliving memories, enjoying TV shows and movies or chatting with others in FaceTime. The Read full story › Source: The Drum...
Read MoreBy Charlotte Hutchings Jaywing’s Charlotte Hutchings looks at four PR trends for the year ahead – all culminating in the inevitable question: how will AI shake up the PR industry? We’ll get on to fake news and AI later, of course. But first, it’s worth noting that expert- and human-led content is still becoming increasingly salient in PR. Leveraging expert commentary and real-life stories is a key strategy for generating effective media coverage across diverse sectors in 2024. So is staying reactive to the news agenda. The emphasis on featuring experts and real people, rather than just brands, aligns with the increasing demand Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Last year, ad spend slowdown was attributed, in part, to a slumping tech sector. However, a week of strong quarterly results for the world’s tech titans suggests an ad industry revival in 2024. This week, five of the world’s biggest tech companies – Microsoft, Apple, Amazon, Meta and Alphabet – reported their latest quarterly earnings. On the whole, the financials indicate that the tech sector, despite layoff rounds as recently as this week (with Zoom, Okta and Jack Dorsey’s Block announcing cuts), is in largely good health. The relative strength of the tech sector, of course, has a rippling effect that Read full story › Source: The Drum...
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