By Webb Wright The tech giant is positioning its new device as the first of its kind in the emerging “spacial computing” market. Apple’s long-awaited Vision Pro headset – a wearable device which blends virtual reality (VR) with augmented reality (AR) – was released in stores across the US today. Company CEO Tim Cook, who greeted a long line of customers this morning at Apple’s flagship store in New York City, has called the Vision Pro “the most advanced consumer electronics device ever created.” It’s being sold for $3,499, a price tag that’s likely to turn off all but the most devoted Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, AI companies will soon need to submit safety test results with the federal government as part of Biden’s recent Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence. Big tech companies step up in an effort to rival Nvidia Nvidia has long held the generative AI industry in the palm of its hand; many AI companies rely on the chip manufacturer’s graphics processing units (GPUs) in order to train neural networks, and the company’s valuation has skyrocketed as a result. But some big tech companies, weary of Nvidia’s growing monopoly over such a vital and profitable technology, are stepping up their Read full story › Source: The Drum...
Read MoreBy Sam Anderson We gathered a cross-disciplinary panel of AI-interested marketers to canvass their gen AI hopes for the year ahead. Generative AI (gen AI) means a lot of different things to different people: time saver, job threatener, game changer, empty buzzword. Marketers are no different, with opinions ranging from wide-eyed wonder to fear (and loathing). Still, last year saw a rapid ramp-up as agencies began to find real-world use cases for the breakout tech. Different shops have, naturally, met with different degrees of success. Against this backdrop, we gathered seven smart marketers from across departments – copy, innovation, delivery, Read full story › Source: The Drum...
Read MoreBy Amy Houston We catch up with Richard James, creative director at Specsavers, to find out how the optical brand’s in-house creative department manages to keep things funny. ‘Should’ve gone to Specsavers’ is one of those slogans that has transcended advertising to become ingrained in people’s everyday vernacular. Since the tagline’s inception in 2002, the optical retail chain has not only clung to those four words but has run with them and created its own brand of humor in the process. From its clever out-of-home activations to its playful Twitter banter, the team at Specsavers has managed to consistently captivate audiences with its recognizable wit Read full story › Source: The Drum...
Read MoreBy Amy Houston Declan Lowney worked with the optical brand’s in-house creative team on ‘Airport’ ad. Specsavers is continuing its ‘Shouldv’e’ campaign with a new ad set inside one of the busiest and most stressful places imaginable: an airport. Harnessing the signature Specsavers humor, the ad introduces us to Greg and Ella, a couple about to go on holiday. While Ella manages to check in with no problems, Greg, after parking the car, comes skidding into the airport with his wheelie suitcase, cutting it fine to make the departure on time. A series of frantic and tense scenarios ensue before the ad ends with Greg racing Read full story › Source: The Drum...
Read More
Industry News