By Kendra Barnett The sports-centric streaming service alleges that the media titans’ new plan for a joint sports streaming venture is the cherry on top of a years-long effort to thwart its business and stamp out competition. Sports-focused live streaming platform FuboTV today has filed a $1bn lawsuit against media behemoths The Walt Disney Company, Fox Corp., Warner Bros. Discovery and the companies’ affiliates, over what it claims are pervasive anti-competitive practices. Filed in New York federal court today, the lawsuit contends that the vertically-integrated media organizations have for years systematically attempted to impede its sports-first streaming business through the practice of Read full story › Source: The Drum...
Read MoreBy Charlie Li For The Drum’s food & drink focus week, TRO’s Charlie Li puzzles out how the titans in the industry can match the social agility of their challengers. Kantar’s recent trend prediction in The Drum reveals a sobering truth: challenger brands are experiencing disproportionate growth, leaving legacy brands scrambling. Despite rich heritage, hefty marketing budgets, and extensive distribution channels, some legacy brands find themselves lacking direct connection and meaningful conversation in the face of more community- and value-driven generations. Meanwhile, some are diagnosing a growing resistance to mass advertising. We seek connection and meaning within communities that share Read full story › Source: The Drum...
Read MoreBy Hannah Bowler As part of The Drum’s Food & Drink Focus we sat down with Hamza Ayub, Dunkin’ Donuts’ marketing chief in Switzerland. Here, we bring you his five trends to watch this year. The iconic Dunkin’ Donuts orange and purple brand might be instantly recognizable in the US, but in Europe the coffee-and-confections shop is still building awareness. In Switzerland, chief marketer Hamza Ayub is tasked with capitalizing on the latest fast-food trends to grow the Dunkin’ brand. In a recent conversation with The Drum, Ayub told The Drum how Dunkin’ went from relative obscurity in Switzerland to now owning 24 stores Read full story › Source: The Drum...
Read MoreBy Webb Wright You might not automatically associate AI with the food and drink industry, but many brands across the sector have been quick to embrace the tech for marketing purposes. As part of The Drum’s Food & Drink Focus, we look at five of the best examples. As AI gains the attention of the world, it seems to have become a necessity for brands to prove that they’re using the technology in some capacity – if not in their back-end tech infrastructure, then at least in their marketing efforts. Few industries have embraced AI-driven marketing as wholeheartedly as the food and beverage sector. Read full story › Source: The Drum...
Read MoreBy Jonny Davis For The Drum’s food & drink focus week, Jonny Davis of Allied Global Marketing looks into what the booze brands are doing to capture the attentions of gen Z, famously the driest generation in… generations. There’s a reason every alcohol brand wants to connect with the gen Z audience. More accurately, there are 353 billion reasons: it’s already a global spending power of £353bn. Brands are no longer waiting for this audience to mature. They are ready to spend. Gen Z is seeing far more alcohol abstinence than previous generations. So, if they’re to Read full story › Source: The Drum...
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