By Webb Wright Many consumers, especially Gen Zers, have been cutting back in favor of healthier serves. The beverage industry has been responding in kind. The beverage aisle of your local grocery probably looks different today than it did just a few years back. Selection was once limited to sodas and high-sugar sports drinks – but now, there’s a dazzling and ever-expanding array of healthier options, incorporating a long list of trendy ingredients: pre- and probiotics, adaptogenic roots, “functional” mushrooms, cannabidiols (CBD) and nootropics. Packaging for these products tends to proclaim a range of health benefits from improved sleep, to decreased stress levels, to sharper Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Only a few years ago, everyone was biting into garden burgers and plant-based hot dogs. Now, the trend seems to have lost its sizzle. So, what happened? As part of The Drum’s Food & Drink Focus, we look at what’s cooking in the alternative protein sector. Not long ago, plant-based meat alternatives were hailed as a revolutionary food force and a potential bulwark against the climate crisis. Despite this garden burger buzz, however, the sector seems to be facing a notable slump. Beyond Meat, a leader in the sector, laid off 19% of its workforce last fall amid declining sales, Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Explore initiatives from Urban Outfitters, Audible, PPK, and Outfront that amplify Black resilience and culture. As February unfolds, so, too, does Black History Month — a time to recognize, honor and celebrate the triumphs, contributions and unyielding resilience of African-Americans. However, in post-Affirmative Action America, where Diversity, Equity & Inclusion efforts face unprecedented challenges, Black History Month 2024 takes on a different hue. In this climate, the brands and agencies crafting Black History Month campaigns become critical. There’s Urban Outfitters, which tells the story of Black youth rollerskating in the wake of the civil rights movement, and Visit Philadelphia, which encourages Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, AI makes a few high-profile appearances during Super Bowl LVIII. OpenAI releases Sora, a text-to-video AI model Remember that disturbing video created by AI that was supposed to depict Will Smith eating spaghetti? Well, less than one year later, we’ve entered in the era of photorealistic AI-generated video. On Thursday, OpenAI introduced Sora, an AI model capable of producing stunningly lifelike video from text-based prompts. Clips from some of these videos – which can be up to one-minute in length – were published on the company’s website. One shows what appears at first glance to be human actors wearing some kind of Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Paris Fashion Week might seem like an unlikely place for an audio company to launch its latest product, but for Bose’s marketing chief Jim Mollica, fashion perfectly aligns with his plans to root the brand in culture. Kith is the uber-cool lifestyle brand founded by Ronnie Fieg that counts Adidas, New Balance and Birkenstocks as its collaborators. It is also the brand that Bose selected as its first fashion partner, working together on a co-branded headphone release. Launched during fashion week, the Kith Open Earbuds sold out within minutes and Bose chief marketing officer Jim Mollica declared the fashion week stunt “a Read full story › Source: The Drum...
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