By Audrey Kemp If you’ve ever felt the urge to dance to Kaytranada like nobody’s watching, then Levi’s has just the opportunity for you. The brand is giving all dancers a chance to star in a music video for the Grammy winner’s unreleased track. Few fashion brands can endure and move gracefully with the rhythm of changing times. Levi’s, the 170-year-old denim company, is one of those brands. With each passing decade, Levi Strauss & Co continually redefines what it means to live in Levi’s while staying true to its roots. In 2024, the brand is back with its ‘Live in Levi’s’ campaign. This time around, Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The Princess of Wales released a deeply moving video message Friday afternoon about her health, ending weeks-long speculation. The development has drawn attention to the Royal Family’s relatively hands-off approach to communication around the crisis. After weeks of frenzied speculation and widespread conspiracy theories that have gripped the internet, the Princess of Wales announced in a heartfelt video message today that she’s been diagnosed with cancer. In her message, filmed in Windsor by BBC studios, Kate Middleton explained that medical professionals detected her cancer during a major abdominal surgery that she underwent in January at the London Clinic (an operation that Read full story › Source: The Drum...
Read MoreBy Kendra Barnett So long as it avoids key stumbling blocks, Reddit is poised for positive growth post-IPO, media and investing experts say. On Thursday, 19 years after its launch, social platform Reddit went public. Its highly-anticipated public offering was initially priced at $34 per share, but began trading Thursday afternoon at $47 per share under the ticker symbol (NYSE: RDDT). Prices continued to climb, reaching a high of $57.80 a share, and closing at $50.44. Reddit ended its first trading day up 48%, propelling its market cap to over $9bn. Reddit’s NYSE debut represents the first social media IPO since Pinterest went public in 2019. The Read full story › Source: The Drum...
Read MoreBy Gordon Young Fans are unhappy with Nike’s latest England football strip. No, not the £125 price tag, but its colorful interpretation of the national flag. Gordon Young explores how Nike and other brands may be inadvertently ‘sewing’ division. In the words of Sir Humphrey – the po-faced civil servant from Yes Minister – it seems a brave decision. An American company has decided to redesign the English flag. The new Nike kit for the England football team features a rainbow-ish St George’s cross, with stripes of various colors replacing a solid red. And some fans have seen red. The Guardian calls them <a target=_blank Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Apple is once again coming under fire for its restrictive App Store policies. But some experts see a lack of substance in the case. The US Department of Justice (DOJ), alongside 16 state attorneys general, filed a historic antitrust case against Apple on Thursday, alleging that the iPhone maker is operating an illegal monopoly over the smartphone market by limiting customer choice, imposing unfair restrictions on developers and denigrating the user experience of competing products. “We allege that Apple has maintained monopoly power in the smartphone market, not simply by staying ahead of the competition on the merits, but by violating federal Read full story › Source: The Drum...
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