By Audrey Kemp TL;DR: Reddit is now a publicly traded company. Redditors and keyboard warriors: get ready to craft the perfect reply to this news. Today, Reddit, the internet’s favorite rabbit hole of memes, cat videos and niche subreddits, has officially IPO’d under the ticker symbol (NYSE:RDDT) — and the company is celebrating in style. Instead of a stuffy corporate announcement, Reddit decided to release a ‘day-in-the-life’ style video starring its adorable alien mascot, Snoo, in a whimsical campaign that’s pure internet gold. The film opens with Snoo getting ready to conquer IPO day. But before they do so, they visit Reddit’s bustling New York Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Brandon Beloti, Shareef O’Neal and other influencers are stunned to discover that they prefer the scent of Axe over its high-priced competitor in a campaign by The Martin Agency. It’s a fragrance face-off of epic proportions. In a new campaign released today, the affordable men’s fragrance brand challenges a luxury giant in a David-versus-Goliath showdown: ‘The Haters Upset: Axe vs Tom Ford.’ The campaign pits the newest addition to Axe’s Fine Fragrance Collection, Lynx Black Vanilla, against Tom Ford’s Tobacco Black Vanille, which retails for a cool $195 (£200). Developed by The Martin Agency, this campaign marks Axe’s biggest global initiative in years. The Read full story › Source: The Drum...
Read MoreBy Andy Pearson Liquid Death’s Andy Pearson shares how his journey took him from a miserable creative job to deliberately doing things ‘wrong’ for one of the most entertaining brands around. Do you ever question everything you’re doing and get filled with a deep existential dread and regret? I sure have! How many late nights have you spent at the office putting together the deck for the cracker brand social media account pitch? Or urgently responding to the 11pm email from the cell carrier client about a last-minute emergency change to the VO to say ‘nearly 95%’ instead of ‘up to Read full story › Source: The Drum...
Read MoreBy Richard Draycott With around two weeks left to enter the competition, we took the opportunity to catch up with some of this year’s jury to ask them what really makes a submission stand out. As The Drum Awards for Marketing’s extensive judging panel of CMOs, from brands including Dunkin’, Booking.com, HSBC, Adidas, Pret A Manger, Unilever, Bayer, Audi, Barbour, Uber, Deliveroo and Continental, prepare to pore over this year’s entries, we asked them to share their insights into what will make an entry stand out for them. The Drum Awards for Marketing entry deadline is Thursday, April 4. Download an entry Read full story › Source: The Drum...
Read MoreBy Amy Houston Apparently, the soccer star’s face is just a little bit too distracting. David Beckham has a knack for embracing self-deprecation, not least when seizing the moment of his meme fame in Uber Eats’ Super Bowl ad. The Manchester United legend is now continuing to showcase that self-aware side with Stella Artois. The Belgian beer brand ‘s ‘Worth More’ is a striking outdoor campaign featuring none other than Beckham… well, kind of. With each image, viewers are met only with the athlete’s recognizable tattooed hands, a deliberate choice that prevents his renowned face from stealing the spotlight. Created by ad agency Gut, the ad Read full story › Source: The Drum...
Read More
Industry News