By Webb Wright The event’s opening panel yesterday morning highlighted the central role that AI-generated content is increasingly playing within the marketing sector. There are few subjects that are more salient in the minds of marketers today than generative AI. It was fitting, therefore, for The Drum Live US to kick off yesterday morning with a panel discussion about the technology and its growing impact throughout the ad industry. The three panelists – Bacardi’s Laila Mignoni, Uber Advertising’s Mrinalini Nair and Runway’s Emily Golden – brought a wide and illuminating range of perspectives to answer the central questions discussed throughout the conversation: How is generative Read full story › Source: The Drum...
Read MoreBy Kendra Barnett In light of widespread signal loss and an uptick in data privacy regulations, ad targeting and measurement are becoming increasingly challenging feats. At The Drum Live symposium in New York on Wednesday, adtech, media and publishing leaders opined on the future of ad targeting, addressability and campaign measurement amid widespread signal loss on the open web and the impending demise of third-party cookies. While conversations spanned a wide gamut of topics, these are 8 of the top takeaways from the sessions spearheaded by adtech and media experts from Warner Bros. Discovery, Reddit, Lotame, Comcast, Kantar, Quantcast and Comscore. 1. The increasing Read full story › Source: The Drum...
Read MoreBy Gordon Young In the lead-up to high-stakes election seasons across the globe, political advertising is getting heated. In the feverish run-up to the U.S. general elections, political parties are expected to spend a staggering $3bn on media campaigns, signaling not only the high stakes of political power but also the evolving battleground of advertising strategies. At the heart of this evolution is the convergence of politics and commercial marketing, a topic explored in-depth during a recent episode of The Drum’s podcast series, ‘Politics for Drummies,’ recorded live in New York as part of The Drum Live event in New York on Wednesday. <!– inArticleBlock Read full story › Source: The Drum...
Read MoreBy Gordon Young In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s CEO. Let’s recount his talk at The Drum Live (and the case for a content revolution). Amid the backdrop of The Drum Live in New York, Gary Vaynerchuk – chairman of VaynerX, CEO of VaynerMedia and CEO of VeeFriends – delivered a message that resonated deeply with the audience: an urgent call for creativity in an era dominated by social media. He deftly pointed out that in today’s market, attention is everything and creativity is the key to capturing it. “If you don’t Read full story › Source: The Drum...
Read MoreBy Jenni Baker Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three-part video series to explore how brands can unleash productivity, creativity and growth. It’s an exciting time to be a marketer. The paths to progress and growth are changing faster than ever, and emerging technologies are unlocking new ways for people and businesses to interact with the world around them, at lightning speed. This exponential pace of work, the crush of data, information, and always-on communication is outpacing our ability to keep up. Efficiency and efficacy are top of mind right now, and, with the democratization Read full story › Source: The Drum...
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