By Jamie Bailey Ever shared an article on social media after reading only its headline? Jamie Bailey of Ledger Bennett explains that slowing down can be key to making meaningful content “Polar bears face starvation threat as ice melts.” What’s the point of a headline? To give the newspaper reader a clear picture of an event. That’s a good newspaper headline because the message has been shared concisely and clearly. You don’t really need to know anything else. You can infer that the melting ice results in a lack of food for polar bears. It doesn’t take much work. But there’s a big difference between Read full story › Source: The Drum...
Read MoreBy Frankie Everson Atomic Matter’s Frankie Everson has lost patience with healthcare’s dependency on language like ‘patients.’ She shares how her time with illness revealed just how dehumanizing the term actually is. As a strategist working on health brands, I’ve spent the best part of my career trying to imagine and evoke what has always been described as the ‘patient experience.’ I’ve diligently mapped out ‘patient journeys,’ trawling the internet for quotes and blogs that help bring to life the intricacies of living with a particular disease. I’ve tried my best to bring ‘patient insight’ into my briefs. Yet it was only a couple of Read full story › Source: The Drum...
Read MoreBy Ryan Dunlop For The Drum’s health & pharma focus, Jack Ryan’s Ryan Dunlop looks at the gap between theory and practice in public health comms. If you’ve recently had to endure time in an accident & emergency waiting room (or even just a hospital visit), then you’ll have been subject to leaflet overload, poster fatigue, and a mismatch of communication styles, from cringe-worthy animations to stock images that belong in old PowerPoints that never see the light of day. This is the reality of health communications, whatever the theory we talk about at a higher level. The way that Read full story › Source: The Drum...
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