By Tony Walford The UK has been waiting 14 years for a Labour budget and as expected a rise in Employer’s National Insurance has stolen many of the headlines, but there was much more. Green Square’s Tony Walford asks if agency leaders are in for a bumpy ride in 2025 as a result. This afternoon a client compared the Budget to one of those fairground ghost trains where you’re promised an absolute bedlam of horrors but, once it starts rattling along the track, it’s all a bit lame. I have to say she was bang on the money, but there were still some nasty Read full story › Source: The Drum...
Read MoreBy Gabriela Lijo Traditional banks are at an inflexion point: Competition from disruptors, trust issues, and low differentiation. For our here Read full story › Source: The Drum...
Read MoreBy Ian Forrester We don’t forget our fears, but can a scare make a consumer care? Ian Forrester, CEO and founder of global creative effectiveness platform DAIVID, explores this thought and shares the scariest ads of all time. Can an ad really scare you? Well, I am sure we have all seen a few campaigns that have horrified us for the wrong reasons. But could a commercial really leave us reaching for the sofa cushions in terror? Given the short space of time (and viewer attention spans) brands generally have to work with – plus the fact that scaring the crap out of potential Read full story › Source: The Drum...
Read MoreBy Will Hurrell Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry. Creativity plays a crucial role in all forms of marketing and advertising. Yet, in an age where emotional clout is more vital than ever, are digital marketers too focused on immediate, data-driven results at the expense of genuine, creative-led engagement? At a recent roundtable hosted by here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The Washington Post and Los Angeles Times broke with tradition by choosing not to endorse a candidate in the 2024 US presidential race, overriding planned support for Kamala Harris. As protest-driven resignations, union blowback and subscriber losses mount, PR and media experts analyze the fallout. For the first time in decades, the Los Angeles Times and The Washington Post, two of the US’ most prominent newspapers, have chosen not to endorse a candidate in the 2024 presidential election. The Washington Post had previously endorsed a candidate in every election since 1976, save for 1988. The LA Times, meanwhile, has backed a candidate Read full story › Source: The Drum...
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