By Audrey Kemp With Michael Vito Valentino at the helm, the outlet is embracing its next phase to become a premier destination for Gen Z-oriented content. NowThis, a progressive news brand that earned a loyal following among Millennials through snackable, socially-driven videos, is entering its next era – one that’s all about Gen Z. The news startup is building an in-house studio dedicated to producing digital content for its 74m followers across platforms, a shift that Michael Vito Valentino, the newly appointed editor-in-chief, says is rooted in the economic and cultural power of this young generation. Read more here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett New personalization capabilities, writing tools and process automation features will be welcome additions for marketers. But some updates will introduce new challenges, too. Today, Apple is rolling out Apple Intelligence, its here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The automaker tells all – about its new SUV – in a series of four spots inspired by movie trailers around the world. Toyota is unveiling a secret, and it’s one the automaker is ready to share with the world. In a new campaign titled ‘A secret worth sharing,’ Toyota reveals that it, too, has joined the all-electric vehicle game with the introduction of the bZ4X SUV. Created by Saatchi & Saatchi and Intertrend, the campaign brings Toyota’s all-electric offering to the forefront, addressing a common misconception that Toyota is late to the electric vehicle party. Read more here Read full story › Source: The Drum...
Read MoreBy Tim Healey As part of The Drum’s here Read full story › Source: The Drum...
Read MoreBy Amy Houston Tasked with making the travel brand “go viral,” its ad agency Dude London explains the thinking behind this retro-style, gore-filled spot. With here Read full story › Source: The Drum...
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