By Rachel Tauwnaar Songs from the genre have found an audience on Tiktok, says Rachel Tauwnaar of Ambassadors. If you’re curious to explore the sound further, check out here Read full story › Source: The Drum...
Read MoreBy Sam Anderson The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new content types, welcoming an ‘influx’ of brands and a redoubled focus on community. 2023 wasn’t easy for streaming giant Twitch. In March of that year, here Read full story › Source: The Drum...
Read MoreBy Maria Greaves AI and automation tools are key to mining today’s rich seam of news publishing advertising opportunities. But – newsflash – marketers aren’t getting the most out of them yet, so they’re potentially losing out on big brand wins. As the winds of change continue to rattle the news publishing industry, its advertising inventory is increasingly being seen as an untapped goldmine. Four in five advertisers, agencies and publishers believe these open internet audiences are a high value target, thanks to their affluence, education levels, and purchasing power. And they know that AI-powered tools and automation are key to Read full story › Source: The Drum...
Read MoreBy Amy Houston ‘Clocking Off’ shows off the brand’s WiFi offerings and has been created by teams from Saatchi & Saatchi, GroupM, Digitas UK, Boomerang, Posterscope, Prodigious and LeShop. In its latest ad, EE follows a group of people through a typical workday, capturing robotic, routine tasks, like commuting or photocopying, in monochrome. As they leave work and head home, the scenes shift to vibrant color, symbolizing the transition from the mundane to a lively home environment. Once back, everyone faces the chaos of a busy household, where multiple devices compete for bandwidth, but cope with the load due to EE’s new router. Read more Read full story › Source: The Drum...
Read MoreBy Lee Bofkin From Happy Meal toys to cereal box giveaways, Lee Bofkin of Global Street Art delves deep into his agency’s archives to search out the best branded products. In the world of advertising, the objects a brand touches often tell stories as powerful as the product itself. Happy Meal toys talk to the importance of the youngest customers to McDonald’s. The many packs of Guinness-branded playing cards talk to the history of pubs and games. The list is endless. At Global Street Art, we often find inspiration not just from the murals we paint but from the objects that brands have left behind, Read full story › Source: The Drum...
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