The least optimistic description is ‘permacrisis’: The pervasive feeling that everything’s messed up and it won’t get better. For our here Read full story › Source: The Drum...
Read MoreBy Amy Houston In a delightful nod to the classic book, the retailer’s festive spot, created by New Commercial Arts, features a 24-foot-tall giant with oversized ears, intent on making the holiday season truly “phizz-whizzing.” Sainsbury’s has debuted its annual Christmas ad and it’s a fantastical take on the 1982 BFG book by British author Roald Dahl. The ad features a charming blend of real-life scenes starring a Sainsbury’s employee named Sophie, seamlessly interwoven with animated sequences of the friendly giant, bringing a touch of whimsy and warmth to this festive tale. Read more here Read full story › Source: The Drum...
Read MoreBy Amy Houston Saatchi & Saatchi’s first chapter announced the return of ‘Never Knowingly Undersold’ and now the message of gifting is being shared before a further ad launches later this month. John Lewis has unveiled a 2024 gifting campaign that comprises a gift list and 8 films that it will run in partnership with brands such as Charlotte Tilbury, Samsung and Dyson. The campaign lands ahead of the Black Friday trading period and similarly to the first installment, the voiceover comes from BAFTA-winning actor Samantha Morton. The soundtrack comes from Brad Kella, winner of Channel 4’s The Piano TV show, who accompanies the Read full story › Source: The Drum...
Read More
Industry News
