By Gordon Young In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s Wonderhood Studios offers a compelling blueprint for the future. As the former chief executive of Channel 4, David Abraham is steering Wonderhood into uncharted territory by combining the roles of an advertising agency and a television production company. This hybrid model doesn’t just deliver campaigns; it creates intellectual property (IP) that can be shared with brands – a concept that could redefine agency-client relationships. “The industry still suffers from siloed thinking,” Abraham notes during our conversation. “We’re the only company in the UK that’s both Read full story › Source: The Drum...
Read MoreBy Steve Antoniewicz The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace the growing power of the creator economy. The tides are turning in the digital economy and creativity is riding a fresh wave of influence. Visa’s recent announcements at Web Summit 2024 make it clear: the creator economy isn’t just a niche; it’s a powerhouse. For the first time, a global financial giant such as Visa is publicly recognizing creators as small businesses, providing them with tools tailored for growth and stability, from rapid payouts to financial resources usually reserved for traditional enterprises. This Read full story › Source: The Drum...
Read MoreBy Lee Bofkin In a break from Lee Bofkin’s here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of charm and whimsy to the busiest shopping season of the year. Target’s holiday campaign kicks off on November 17, decking the halls with a festive twist that’s bound to turn heads. Introducing ‘Kris from Target,’ a fictional team member who embodies holiday cheer with a touch of mystery—and, as it turns out, a surprising resemblance to Santa himself. Kris brings charisma to a series of lighthearted ads, reminding viewers that the holiday shopping rush doesn’t have to be all stress and Read full story › Source: The Drum...
Read MoreBy The Drum Winning Gold at The Drum Awards for Agency Business in the Response To Change or Business Transformation category is Hopeful Monsters. Here’s how, in its own words, it put culture at the very center of its business. “Starting an agency is hard. Changing one from a broken traditional PR-led model is harder still, because there is something to lose.” – so said Carl Ratcliff, an ex-network agency chief executive. In 2022 and 2023, the Australian advertising industry was changing rapidly. Creative agencies were building out credible earned offerings. Networks were collaborating more effectively. Budgets were pouring into performance media and away from Read full story › Source: The Drum...
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