Posts made in December, 2024

on Dec 31, 2024

By John McCarthy Advertising has to make an impact to be remembered. Some brands aren’t above courting controversy to move the sales dial, but it doesn’t always work. Here are 5 campaigns that were close to the line in 2024. 1. Pot Noodle’s ‘Slurp’ annoys ‘Nothing Satisfies Like a Pot Noodle’ suggests the Unilever brand’s campaign title. In the UK, in 2024, we heard a Pot Noodle bringing a great deal of satisfaction, featuring (probably) one of the longest, most visceral slurps ever aired in the country. The audio quirk designed to showcase the product’s satisfying taste, wasn’t to everyone’s taste. While Read full story › Source: The Drum...

on Dec 27, 2024

By Richard Draycott In this installment of here Read full story › Source: The Drum...

on Dec 24, 2024

2025: Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, WPP’s Elav Horwitz is here to help you be more ‘ready’ than ‘not’. I’ve always believed that true innovation comes from partnerships. It’s not about reinventing the wheel but finding the best wheels and exploring new roads together. This philosophy is at the heart of here Read full story › Source: The Drum...

on Dec 24, 2024

By Sam Anderson Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from the horse’s mouth, are the trends that characterized this Christmas campaign. The weeks leading up to Christmas are among adland’s busiest and most prestigious. From a deluge of TV spots to the obligatory agency Christmas greetings, agency folk truly earn their turkey (or plant-based alternative). But what are the trends behind the big-ticket stories (like who stole that Waitrose dessert and whether Saatchi & Saatchi’s first John Lewis spot was any good)? We asked leading marketers from The Drum Network what Christmas 2024 Read full story › Source: The Drum...

on Dec 24, 2024

By Amy Houston The relatable spot for the mobile payment app Vipps comes from Norwegian ad agency Try. Vipps is stepping up as the first alternative to Apple Pay for iPhone users in Norway, offering a new way to pay via an app. To celebrate this milestone, the brand has unveiled a playful ad campaign that humorously taps into the relatable anxiety of misplacing a physical wallet. The ad features a man at a train station who suddenly panics upon realizing his wallet is missing. As he frantically retraces his steps to where he thinks he left it, an unexpected twist adds a surprising turn Read full story › Source: The Drum...