Social media can still drive real growth in gaming – if – brands prioritize attracting new viewers explains Superdigital’s Liv Burke. When asked to think of a gamer, many still picture a white millennial man, shouting at his TV, fueled by energy drinks and chips. It’s an unfortunate gaming stereotype that’s been ingrained in pop culture for decades now. But here’s the reality: nearly half of all gamers in the US are women. The gaming community is becoming increasingly diverse, with a growing number of gamers from communities of color and a vibrant, outspoken presence of LGBTQ+ players. What’s more, the Read full story › Source: The Drum...
Read MoreBy Jenni Baker Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business and achieve greatness. The same can be applied to marketing strategies to future proof your measurement and to build resilience to any disruption, says Google’s Tom Kelleher. For today’s marketing leaders, achieving success is a constant balancing act. Between changing regulatory requirements, evolving tech, and a relentless focus on ROI, marketers face a crucial task: laying down a robust foundation to keep strategies effective amid rapid transformation. At the core of this journey are four essential ‘non-negotiables’ that Read full story › Source: The Drum...
Read MoreLameya Chaudury has been heading social impact at Lucky Generals for a year now. She came from outside the industry and has a unique perspective on the troubles it needs to avail itself of. When I joined Lucky Generals, I was fired up to see if advertising could truly use its influence for social impact. I knew the power was there—to reach millions, to shift culture—but I wanted to see if it could go beyond clever taglines and deliver something meaningful. My career’s been a right smorgosboard: human rights, law, cultural relations and soft power for governments, mobilizing national behavior change, and Read full story › Source: The Drum...
Read MoreBy Amy Houston The rapper brought his fashion-forward touch to the ad that he co-directed with Dreambear’s Shapxo. Puma and A$AP Rocky have unveiled a collaborative campaign that fuses together streetwear and motorsports. Driven by the rapper’s vision, the campaign blends fashion with adrenaline-fueled sports from motocross to racing cars and beyond. “This collaboration with A$AP Rocky for his Puma campaign was one of the most unexpected and exciting experiences of my career,” shares Shapxo. Read more here Read full story › Source: The Drum...
Read MoreBy Richard Draycott The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week. News broke of Omnicom’s proposed takeover of IPG at the weekend and was confirmed in a statement from Omnicom boss John Wren and IPG boss Philippe Krakowsky on Monday. The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun that it had become the largest holding company in the world for the first time in its history. Read more here Read full story › Source: The Drum...
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