By Hannah Bowler This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to structure the marketing function. We round up some of our most-read brand stories of 2024. Several pivotal moments in marketing during 2024 have kept the industry talking and debating, but there have also been many lessons. Heinz faced backlash after two campaigns were accused of perpetuating racial stereotypes, sparking a broader conversation about DE&I and representation and reminding brands of the need to be more mindful of the communities they engage with. Read more here Read full story › Source: The Drum...
Read MoreBy Richard Draycott With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of here Read full story › Source: The Drum...
Read MoreBy Gemma Moroney Strategists should give poetry a try in 2025. Shook’s Gemma Moroney rhymes off the reasons why. “An insight’s like a joke.” To laugh at a joke is saying, “I recognize myself in that.” Both quotes I’ve picked up along the way in my magpie-way. Both are correct, in my opinion. And no doubt why absolutely loads of creatives seem to have done a stand-up comedy course. Whether through choice or company-wide training. Read more here Read full story › Source: The Drum...
Read MoreBy Gareth Davies Will the fallout from the mega-merger put agencies into ‘pitch mode’ in 2025 as unsettled Omnicom and IPG clients look for new homes? In his final here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new Saudi activation turns emojis into meal combos, exclusive offers and a tangible ‘Emoji Coke’ cup. What’s in the cup? Coca-Cola Middle East says it’s them. The iconic red-and-white soda emoji is getting a playful new owner in Coca-Cola’s latest campaign, ‘Emoji Coke.’ The brand is staking its claim on the emoji – depicting a white cup with a red stripe and straw – and transforming it into real-world meal combos, exclusive vouchers and a limited-edition collectible cup. Read more here Read full story › Source: The Drum...
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