By Audrey Kemp In the wake of a mid-air collision that claimed 67 lives on Wednesday, crisis communications and emergency management experts discuss how brands can respond to tragedy with transparency, sensitivity and accountability. On Wednesday night, an American Airlines regional jet, Flight 5342, collided mid-air with a US Army Black Hawk helicopter in Washington, DC. Tragically, all 67 people on board, including 64 passengers and three Army soldiers, lost their lives, making it one of the deadliest aviation disasters in the US since 9/11. The events have triggered a sweeping investigation into air traffic control procedures, communication failures and safety protocols. While the cause Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The iconic “Can you hear me now?” guy returns after a decade-long hiatus –this time, reaching beyond Earth’s limits. Meanwhile, Verizon sidesteps the Super Bowl ad blitz, opting instead for the cultural stage of the Grammys to spotlight its satellite-powered future. From 2002 to 2011, Paul Marcarelli, the original Verizon Test Man, roamed the country asking a simple question: “Can you hear me now?” Now, after more than a decade away, the advertising icon is back – and the dead zones he once battled have been pushed to the farthest reaches of space. To prove it, Verizon enlisted one of the few Read full story › Source: The Drum...
Read MoreBy Amy Houston The work from ad agency VML will run in Ireland and give drinkers the opportunity to swap old glasswear for new. With only three days to go until football’s transfer deadline day, Guinness, which now sponsors the Premier League, is giving fans in Ireland the chance to ‘Transfer That Pint’ and make their own game-changing switch before the window closes. The stout brand is calling on drinkers to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass. Read more here Read full story › Source: The Drum...
Read MoreBy James Bentham Google’s search dominance may be waning, says James Bentham, head of SEO at Havas Media Network. But as search complexifies, opportunities for SEO abound. For decades, nearly everyone has used Google for online searches. However, the search engine‘s monopoly is not what it once was. Users are searching in increasingly conversational and complex ways across various mediums and are looking to platforms to support them with that behavior. The online world is becoming more fragmented, diverse, and competitive. Google is responding to this – but is it doing it in the right way? Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp From Squid Game to Wednesday, the streamer’s new teaser transforms a boring work meeting into an adrenaline-fueled journey through its most anticipated releases. Netflix’s latest brand campaign isn’t just teasing what’s next. It’s dropping audiences straight into the action. The streaming service’s newly released film, ‘You’re Not Ready,’ is a three-minute whirlwind through its 2025 slate, packed with blink-and-you’ll-miss-it easter eggs from some of its most beloved franchises. Read more here Read full story › Source: The Drum...
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