By Kendra Barnett An appeals court’s decision this week to strike down landmark Federal Communications Commission rules regulating internet providers could cause a ripple effect in adland. A federal appeals court on Thursday delivered a pivotal decision, concluding that the Federal Communications Commission (FCC) lacks the authority to enforce Biden-era net neutrality rules, which subject internet service providers (ISPs) to similar regulations as telecommunications providers. In short, the rules required ISPs like Comcast, Verizon, AT&T and CenturyLink to treat all online data and traffic equally, and barred them from unfairly prioritizing or throttling certain services, sites or content. The court had initially paused the implementation Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The nostalgic campaign from VaynerMedia turns fan demand into a full-blown emo music video. immy John’s is bringing back a fan favorite with a side of teenage angst. To celebrate the nationwide return of Kickin’ Ranch, the sandwich chain has dropped ‘Bring Back my Kickin’ Ranch,’ a pop-punk anthem inspired entirely by social media comments begging for the sauce’s return. The campaign, created with VaynerMedia, turns customer obsession into a full-fledged music video straight out of the MySpace era. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The absurdly dramatic campaign from Mischief turns adolescent emotionality into a sizzling steak obsession. Outback Steakhouse is injecting some much-needed humor into post-holiday winter blues with its latest campaign, ‘I Wish You Were Steak.’ Created by the award-winning agency Mischief, the new commercial promotes Outback’s limited-time Steakcation deal, which offers steak dinners starting at $14.99 and positions steak as the ultimate cure for seasonal boredom. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp In the new ad, the Human Traffic star fills pint glasses with crisps, urging Dry January participants to swap booze for Walkers’ 0.0% alcohol snacks. Walkers, a PepsiCo-owned British snack food company, is kicking off the new year with a witty take on Dry January, promoting its ‘Better For You’ snacks as the go-to for those abstaining from alcohol this month. Starring Danny Dyer, famed Eastenders landlord Mick Carter, the campaign cheekily touts Walkers Better For You snacks – like Walkers Baked and SunBites – as 0.0% alcohol, spoofing alcohol-free beer ads. Read more here Read full story › Source: The Drum...
Read MoreBy Nataly Kelly As the US Supreme Court prepares to hear arguments over an impending nationwide TikTok ban, Nataly Kelly, CMO of consumer insights platform Zappi, argues that the fate of the platform will have major ripple effects for Gen Z consumers – and the brands and voices they trust. For generations, trusted voices in the media have shaped how we understand current events and engage with the world around us. Walter Cronkite, once dubbed ‘the most trusted man in America,’ told the stories of the day to millions each night. He was the first voice people turned to during pivotal moments like Read full story › Source: The Drum...
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