By The Drum Ogilvy has emerged as here Read full story › Source: The Drum...
Read MoreBy Jason Alan Snyder A paradigm shift is underway in experiential marketing, thanks to AI. Jason Snyder explains that the technology will change the work experiential marketers do, as well as how we think about what an experience is. A festival where the environment evolves based on the collective mood of the audience. A gaming world that reconstructs itself in real-time, shaped by player choices. A concert where fans co-create the experience through AI-driven interactions, seamlessly blending the physical and the digital. These aren’t science fiction. They are the inevitable future of experience. AI isn’t merely improving experiential marketing – it’s redefining its very fabric. Read full story › Source: The Drum...
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