By Yann Caloghiris Left Field Labs’s Yann Caloghiris explores how, despite the potential tariffs, Chinese car brands could take pole position in the US. In 2011, Elon Musk famously dismissed BYD’s cars as here Read full story › Source: The Drum...
Read MoreBy Owen Laverty Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes in the field and how to best take advantage of them. Let’s be honest. The talent game is broken. Too many deals still follow the same old formula – chase reach, overpay for fame, cross fingers for ROI. In the meantime, younger fans are rewriting the rules, gravitating towards voices who feel real, connected, and culturally plugged in. That’s why we built the Fan Intelligence Index: Talent Edition. Read more here Read full story › Source: The Drum...
Read MoreBy Margo Waldrop Meet the judges of here Read full story › Source: The Drum...
Read MoreBy Ben De Costa Ben da Costa, co-founder of Oat Cult, should be despondent. His latest ad campaign performed woefully on System1’s ad ranking methodology. He wonders if it has a blind spot for category-breaking work that the underdogs need to forge attention. We made the worst cereal ad of all time. According to System1, it was the lowest-performing cereal ad it has ever tested. Not just bad. The worst. In the entire category. Read more here Read full story › Source: The Drum...
Read MoreBy Raquel P We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet cuts through the noise by focusing on the small, critical ways the tech can help with everyday work. Open your LinkedIn right now and you’ll see AI hyped as the ultimate PR game-changer, streamlining media monitoring, automating press releases, and optimizing campaigns with a few mystical prompts. But for many of us in digital PR, the reality isn’t quite so seamless. Tools hailed as the next BIG THING™ often flood us with data but don’t effectively prioritize what’s relevant. Read full story › Source: The Drum...
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