There’s no shortage of people out there claim that the advertising industry is changing. As part of the Agencies4Growth Festival, The Drum sat down with top agency and client execs to separate the supposed shifts from the real ones and find out in real terms how agencies can best position for growth.
We’ve condensed the wisdom from several of our festival sessions into some practical tips for agencies. These will reference trends somewhat inspired or accelerated by the difficult trading conditions propagated by Covid-19.
When possible we’ve looked to share general themes that should apply regardless of agency size Read full story ›
Source: The Drum
Industry News