By Michael Nutley

4D contextual targeting platform takes online advertising beyond the cookie

The third-party cookie has (almost) had its day. Which begs the pretty big question – what will replace it?

Since it was first introduced a quarter of a century ago, the simple cookie has helped online advertising capture more than half the world’s ad spend. But increased concern around privacy – as well as the dominance of mobile apps – is bringing the era of the third-party cookie to an end. Firefox and Safari already block them, while Chrome will do so by 2022.

But what about the people who spent that Read full story ›

Source: The Drum