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£4m Visit Wales ad campaign to coincide with St David’s Day

on Feb 24, 2014 | 0 comments

By John Glenday

Visit Wales is to premier a new £4m EU funded advertising campaign on St David’s Day to entice UK and Irish visitors to the country this spring and summer.

Have you packed for Wales? asks would-be tourists whether they’ve made the necessary preparations for a three day break or a week-long vacation by packing an open mind, sense of adventure and appetite for discovery.

Backed by the European Regional Development Fund and directed by Marc Evans the piece showcases the natural beauty which Wales has to offer.

Evans said: “This was a dream job for me. I was brought up in Cardiff but Read full story ›

Source: The Drum