By Sam Chatwin

Competition for customers’ attention is fiercer than ever and there is a growing realisation that brand loyalty is quickly becoming a thing of the past for many businesses, not just publishers.

These days, consumers are better connected and better informed. They are also more ethical – less inclined to be persuaded simply to buy things, and more interested in brands that do things and add value to their lives.

Studies, such as Havas Media Group’s Meaningful Brands Index, have identified a disconnect between consumers and brands. Consumers want brands to improve their lives and the lives of the people they care about. Read full story ›

Source: The Drum