By John Glenday

A £6m advertising campaign has been launched with a view to championing the openness of Scotland to students, investors, migrants and visitors in a bid to reposition the country on the world stage under a new national brand – Scotland Is Now.

The Scottish Government and VisitScotland have teamed up with Scottish Development International and Universities Scotland to build on existing appreciation of its landscapes, castles and people with a showcase of more modern endeavours, such as the Queensferry Crossing near Edinburgh, the V&A design Museum in Dundee and the Kelpies sculpture in Falkirk.

These tourist attractions are Read full story ›

Source: The Drum