By John Glenday

A survey of 1,417 business executives carried out by The Economist Group at the Cannes Lions Festival of Creativity has highlighted a disparity between expressed ideals and actions, with 78% believing that while many talk a good game they are failing to follow through with long-term initiatives that might make spoken desires a reality.

This absence of follow-through comes despite the fact that close to half (48%) of all respondents felt that operating with social purpose conferred a competitive advantage over their peers, raising the prospect of a consumer backlash against companies where warm words haven’t translated Read full story ›

Source: The Drum