British Airways has kicked off beacon technology trials but has vowed not to “bombard” travellers with messages.
Speaking to The Drum, head of BA.com and mobile Kevin McQuillan said the airline has harnessed the technology on a “small scale” initially, with tests being carried out internally at its head office.
“The airline industry has an incredible opportunity [with beacons], unlike maybe some other industries. We have a relationship [with consumers] right from that consideration point through to purchase and beyond and thinking about how we can use mobile and digital through that stage is critical,” he said.
McQuillan added that the messages BA Read full story ›
Source: The Drum
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