Industry News

The collab between the Super Bowl champion and creative label KidSuper marks a fresh chapter for Captain Morgan, known more for cocktails than crewnecks – until now.As the countdown to Super Bowl LIX on February 9 begins, Captain Morgan is making a bold play with its first-ever merchandise drop.Diageo’s beloved [...]

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a bizarre culture war. But if we deconstruct it, what’s actually been revealed and what’s still to come?When a new identity launches for a major brand, the signaled change is [...]

What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from here [...]

Last month, Iris’s Ian Millner argued in The Drum that it is here [...]