Industry News

We don’t forget our fears, but can a scare make a consumer care? Ian Forrester, CEO and founder of global creative effectiveness platform DAIVID, explores this thought and shares the scariest ads of all time. Can an ad really scare you? Well, I am sure we have all seen a [...]

The increase in employer national insurance rates threatens to hamper agencies’ ability to contribute towards hitting the government’s economic growth targets – that’s the broad reaction to Labour’s first budget.Rachel Reeves delivered what is being called her ‘big’ budget in parliament today, and her wide-ranging statement outlines the various fiscal [...]

As banks shutter bricks-and-mortar locations, they need new marketing approaches, says Maria Ostberg at Kepler. For our here [...]

TikTok’s finance tags have become a go-to for financial advice and side-hustle tips. But can brands battle through red tape to compete with the creators? For here [...]