By David Ellison

There is literally so much going on in ad blocking that I have had to split this blog in two. This blog provides a background and establishes the battle lines, and the next one provides some possible options and solutions, as well as Apple’s introduction into the mix.

Firstly, definitions: it’s a numbers game

First we need to define ad blocking – as ‘software in a web browser which prevents ads from loading’. Second, we need to establish that this isn’t something new. The ad blocking threat to advertisers has been around for about five years, with real take up by users Read full story ›

Source: The Drum