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As Apple takes on the world with iOS9, will Google be the real victim of its ad blockers?

on Sep 28, 2015 | 0 comments

By Pedro Monda & James Hudson

Ad blocking is nothing new. Research from the IAB has shown that more than one in 10 people were blocking ads on desktops and laptops before the Apple update. Younger and wealthier people – those most desired by advertisers – are even more likely to block ads.

However, ignoring the recent ad blocking update to iOS9 would be foolish. Mobile is becoming increasingly dominant; recent research carried out by ZenithOptimedia and Global Web Index found that by 2018 16-24 year olds across the entire world will access the internet via mobile, more than all other devices combined. They already are in Read full story ›

Source: The Drum