18 months ago, HSBC and its creative agency J Walter Thompson London set about working on an ambitious task; bringing the sound of China’s 6,300km long Yangtze river to Gatwick Airport’s Skybridge, a passenger bridge linking Pier Six with the North Terminal.
The idea was born as a way to celebrate the work of HSBC’s Water Programme and 15-year partnership with the World Wildlife Fund (WWF). The bank had also just been asked by another long-running partner, Gatwick Airport, to come up with a unique solution to fill the £110m glass bridge.
The space itself proved to be the main driver of Read full story ›
Source: The Drum
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