By Seb Joseph

The Sun may be one of the country’s most well known media brands but News UK admits it hasn’t monetised this popularity as well it could have done, with its paywall coming down today (30 November) offering a chance to right those wrongs and instil a more progressive commercial attitude at the business.

The red top’s paywall hasn’t “worked for us in the right way”, News UK commercial chief Dominic Carter concedes. It’s always been about “scale and being a part of the social fabric of the country”, he continued. And yet setting up a paywall to try and premiumise Read full story ›

Source: The Drum