By Thomas Hobbs

The new ‘Inside the Mind of the CMO’ report by job consultancy Russell Reynolds Associates is based on data from 36 CMOs across companies totaling more than $1.5 trillion – as well as Russell Reynolds’ own broader database of executives – and split across 60 psychometric scales.

And it claims those who inhabit the most senior role in marketing are generally “innovative, have a pioneering spirit and act unconventionally to test limits.”

As such, CMOs are 30% more outgoing and 34% more likely to take initiative and test limits than other c-suite executives. However, these unique characteristics can also come at a Read full story ›

Source: Marketing Week