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Barcelona's attempts to strengthen its brand with crest shape trademark thrown out by court

on Dec 10, 2015 | 0 comments

By Tony Connelly

A European court has thrown out FC Barcelona’s copyright claim to have the shape of the club’s crest trademarked, bringing to an end the Catalan giants’ long-running attempts to refine the distinctiveness of its lucrative brand.

The La Liga champions brought the community trademark action before the General Court of the European Union after it was initially rejected by the European trade mark body – the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM).

In May 2014 the OHIM rejected the application for registration on the grounds that “the sign in question was not liable to draw consumers’ Read full story ›

Source: The Drum