By Tash Whitmey

Data, data, data. Those of us that have lived and breathed the stuff are at a difficult time. The bandwagon has well and truly arrived and it’s threatening to come to a standstill with the sheer weight of sheep on board.

Like most fads, from cloud computing to digital, its true transformational opportunity risks getting lost before it gets off the ground. Why? Because of too many people getting involved that don’t have a proper understanding of data.

Technology is at its worst when it is utilised in a mindless and mind-numbing way that offers no real value, when it is applied Read full story ›

Source: The Drum