Mobile marketing automation specialist Swrve has acquired Adaptiv.io, a data management and integration platform for mobile, following a recent funding round which saw Swrve attract investment of $30 million.
Leading the funding round is Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF).
The announcements come on the back of substantial growth for Swrve over the past year, particularly in the UK, with companies such as Travelex, Virgin, and The Guardian signing-up as clients.
Swrve’s chief executive officer Christopher Dean said: “We’ll be using Read full story ›
Source: The Drum
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