By Seb Joseph

Video advertising isn’t an either or choice between YouTube and Facebook for Reebok and it’s working to make holistic ad buys across the two platforms.

The sportswear maker wants as many people to view its ads as possible on platforms that are increasingly getting advertisers to pick sides. These so-called walled-gardens want ad buys in isolation of other channels to maximise revenues whereas Rebook wants to look at video in the round.

YouTube and Facebook should complement not conflict one another, according to Reebok’s director of US media and digital branding Jessica Ruscito, who has tested the theory. Last year, Read full story ›

Source: The Drum