Blue Hive, the joint agency venture created to increase collaboration and coordination between Ford’s WPP agencies, has appointed Julian Watt as chief creative officer.
Blue Hive incorporates Wunderman, Ogilvy Advertising and Mindshare, and handles all aspects of Ford’s marketing, including above-the-line, digital, direct marketing, CRM and media planning.
Watt will be responsible for overseeing all creative for Ford UK and Europe operations. He replaces Karin Onsager-Birch, who left Blue Hive in 2015 for the CCO role at advertising agency network FCB in the US.
Watt joins Blue Hive from Australia, where he led multiple creative agencies, including WPP’s GPY&R Sydney, 303 and Read full story ›
Source: The Drum
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