Data provided to Thinkbox by the UK commercial broadcasters shows that TV advertising revenue in the UK was up 7.4% last year compared to 2014.
It marks the sixth consecutive year that TV advertising revenue has grown in the UK and the largest increase since the recession ended. The figure represents all the money invested by advertisers in commercial TV, including linear spot and sponsorship, broadcaster VOD and product placement.
According to Nielsen data, the continued growth has been fuelled by increased investment in all major marketing categories, with significant growth coming from online companies.
Online businesses are now the second biggest TV Read full story ›
Source: Marketing Week
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