Spend on TV advertising topped £5m for the first time in 2015 driven in part by online brands like Netflix, Facebook and Google which ploughed more than £500m into getting on TV screens last year, a study has found.
According to Thinkbox, revenue in the UK totalled £5.27bn in 2015, up 7.4 per cent on 2014, making it the sixth consecutive year that TV advertising revenue has grown in the UK. The figure also includes spend going on linear spot and sponsorship, Broadcaster VOD, and product placement.
While more established TV advertisers – particularly in the motor, finance and FMCG categories – Read full story ›
Source: The Drum
Industry News
