WWF, the charity behind Earth Hour, is taking advantage of the powerful tools social media has to offer for the first time – employing the services of creative agency Iris to develop a dedicated Facebook app and awareness film.
The company moves to engage a wider social audience and urge Earth Hour supporters to shine a light on climate action by sharing the message on social media accounts.
On Saturday 19 March 2016 8:30pm local time, the world’s most iconic landmarks will switch off their lights in the tenth Earth Hour, and supporters around the world will be invited to ‘shine a Read full story ›
Source: The Drum
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