The new creative platform will launch tomorrow (2 April) with an experiential activation at Westfield shopping centre in central London. Shoppers will be invited to remove their shoes and experience the feeling of tasting Cadbury Dairy Milk by walking on a sea of bubble wrap while enjoying their own sample of the product.
The activity will be followed by three 30-second TV ads that will be released in succession over the next few months. According to the brand, all three ads will use a different metaphor to evoke the feeling of eating the chocolate under the banner ‘Tastes like this feels’.
Source: Marketing Week
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